Precision screwdriver set wood chisels

Under pressure from over-inflated company valuations, the Dot Com bubble soon burst and everyone was left covered with the sticky mess of financial accountability. Their sites had become portals packed with advertising and third party information sources; the original search function seemingly lost in the forest of information. Those of us who have been watching this particular soap opera for the past few years are quite addicted to all the plot twists and turns. But with the KISS example set by Google and the glaring evidence that you CAN be profitable by listening to users rather than cash registers, the search industry storyline is finally getting back on track. Yahoo! took things one step further and embraced Google as their new third party results provider, taking a small investment stake in the company and dumping industry veteran Inktomi in the process. Search veterans left cash poor by the dot com bust, or unable to cope with the competition, fell by the wayside. We started with a particular cast of search engines, new ones soon rose up and tried to usurp market share from the originals, some engines jumped into bed with each other, some of the well known characters died or were killed off by the newcomers, "good" engines decide to turn "evil" in the grab for market share, new industry darlings were born and so on.  But in the background a relatively small search engine had been slowly building their database and gaining market share since 1998. Despite still being in BETA mode, the search engine began to get a reputation for the quality of sites in its database, the lightening fast results it produced and the simple, no-nonsense site design. At many of the majors, the needs of the searcher were temporarily replaced by (or mistaken for) the needs of the shareholders. The fact was that very few directories and engines were offering this any longer. wood chisels . So where are we now in the plot of "Days of our Search Engines"? Over the past 12 months, some search engines and directories lost their way completely, yielding to the pressure in the boardroom to become more profitable and in so doing, losing forever the trust of their market. A whole new industry developed from this activity: search engine optimization.

Popular directories such as Yahoo! and LookSmart took advantage of consumer demand for listings by introducing the first paid submission services. Searchers have always wanted fast, relevant, up to date results from their chosen search engine. The thing is, search engines seem to have finally come full circle. Just like the TV soaps, the search industry has a strange and illogical history. The penny dropped and the majors scrambled to get back to basics. It wasn't long before smaller search engines and directories followed the lead set by the larger directories and introduced services to assist webmasters to ensure a place for their sites in the search listings - either via a third party partnership with pay per click search engines, or by introducing a new guaranteed indexing service which became widely referred to as Paid Inclusion. However once a few key players became heavily trafficked, search engines became viable advertising vehicles, attracting mega bucks from companies willing to pay them for the privilege of displaying banner ads to the significant number of eyeballs viewing their sites on a daily basis. Increasing Precision screwdriver set numbers of searchers, disappointed with the irrelevant or outdated results they were receiving at other sites, began to flock to this newcomer with the curious name: Google.The major search engines and directories now had no choice but to sit up and take notice. Soon everyone wanted in on the act. Almost too late, they realized what they had been doing wrong for the past few years and why they were losing market share so easily to this young upstart firm. Webmasters who didn't have the time or inclination to learn search engine optimization techniques simply paid others who did.

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